Synchrony Financial is a global organisation offering leading financial products and services. It prides itself as a technology-led organisation, pioneering the future of payment methods, so it needed to attract candidates around the world who would embrace that ethos. LEAP Chichester was commissioned to create a CMS-driven recruitment website with geographically localised content.
We used the discovery phase of the project to outline the required functionality and create a great candidate experience. We then carried out audience analysis, persona development and competitor research. This allowed us to gauge what interested and motivated the different types of candidates that Synchrony wanted to attract. From here, we created content and designed intuitive user journeys to effectively communicate the employer brand and ensure the understanding of key messages.
Although the site integrates multiple, complex application tracking systems, candidates now enjoy a seamless, straightforward browse and job search experience.