Prophix develops innovative Corporate Performance Management (CPM) software that automates critical financial processes such as budgeting, planning, consolidation, and reporting. Prophix commissioned us to create a web application as part of a Future of Finance campaign to reaffirm its position as a thought-leader within the industry and as a useful data-capture tool for possible sales leads.
We developed a bespoke audit (Future Finance Readiness) that allows organisations to benchmark their maturity in both dealing with the fast-evolving service expectations of today’s business landscape, and their ability to lead the charge into the future.
To ensure the audit was relevant and meaningful, we drew upon Prophix’s vast experience of working with thousands of organisations across the globe. We also collaborated with independent experts on the future of finance. A scoring model was designed in order to weight different questions and answers with the appropriate relevancy. The simple, yet insightful, audit was separated into three core areas, which, once complete, presents users with a personalised PDF report providing a clear understanding as to where they are on the journey, immediate guidance on key areas for improvement and sector-related benchmark information.
The campaign has re-emphasised Prophix’s position as a leader in the marketplace, with the data gathered published as an insightful industry report.