Collaborating to craft a luxury Employer Brand.

Kempinski

Renowned employer brand experience consultancy, exaqueo, partnered with us to develop the employer brand creative for their luxury hotel client, Kempinski. In collaboration, we designed and built a careers website, created marketing materials, including an employer brand video, and produced a set of brand guidelines.

With a proud 120-year history of exclusivity, individuality and luxury, Kempinski Hotels have an impressive international presence with 76 five-star hotels and residencies in 31 countries. Our team had to ensure that the creative approach would resonate across these diverse global markets.

The chosen concept ‘Crafted by You’ is a celebration of the people of Kempinski. To emphasise the importance of Kempinski team members, the concept called for photo shoots across multiple hotels to create a series of employee portraits in a high-quality editorial style.

The employer brand video was edited by LEAP’s film and post team. This included commissioning a composer to create music that would work in harmony with the luxury brand.

We developed the careers website based on a thorough understanding of Kempinski’s key users. We structured the content to ensure that we could communicate the heritage of timeless elegance and clearly show the global opportunities for a wide range of hospitality personnel. As a result of exaqueo’s research, we included the personal stories of employees to highlight what it’s like to work for Kempinski. We also integrated Kempinski’s Applicant Tracking System (ATS) to ensure a seamless user experience when applying for roles.

kempinski.jobs

Career website designs.

Brand guidelines.

Mobile-optimised.

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