It was the best of times, it was the worst of times…
Who could have predicted that 2020 would be the year that nan and gramps became the Zoom, Teams and Skype experts of the family, as the world hunkered down and made the best of socially distanced life. Although it’s unlikely that many will cherish its memory, 2020 and the...
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Where’s my bounce rate gone? Understanding the latest Google Analytics 4 update
Google Analytics may have lost its bounce rate, but the latest update marks a significant step forward in understanding the online behaviour of your customers. We take a look at what’s new, what’s driving the changes, and how it’s likely to affect you. The why More often than not,...
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Meet Stella | A new initiative to encourage the next generation of women into STEM from CGI
If you’ve ever wondered why there are so few women within the STEM (Science, Technology, Engineering and Mathematics) industries, you are not alone. For CGI, the best way to change this outlook in the future was to take a step back into the past. And having worked closely with...
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What is it like to work for LEAP Chichester?
I am a new member of the team here at LEAP, where I am lucky enough to be doing a Degree Apprenticeship in Digital Marketing at Chichester University. Being able to work in the creative and digital industry, whilst learning and gaining experience, gives me the opportunity to build...
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Don’t let your message get lost in translation by avoiding these international marketing mistakes
We all know that translation is necessary for the spread of knowledge, information and ideas; this is why Google Translate is used more than 100 billion times a day. However, it is important to create effective and appropriate communications when translating from one language to another, as you have...
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We’re hiring – Middleweight Creative Designer
That’s right, two skills in one job title. We are looking for a versatile creative thinker who can generate ideas in answer to a wide range of advertising, marketing, and design briefs. The same person also needs to be a designer who can take ideas and beautifully craft them...
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The LEAP Lockdown Cook-Off in pictures | 12 weeks of challenges & champions
It was an unseasonably warm Friday evening in March during the first week of lockdown. We had all been working from home for two weeks and had started having regular online social catch-ups to keep in touch. Whilst everyone was chatting about what they were going to do that...
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My Digital Apprenticeship – is it worth it?
Never in a million years would I have expected a job, let alone an apprenticeship to help me flourish in so many different ways. I started my Digital Marketing Apprenticeship at LEAP Chichester in September 2019. I’ve been here for 7 months, but in that short period of time...
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Setting yourself up for success: 8 tips for working from home during Covid-19
Everything is very uncertain at the moment. Our daily routines have been disrupted by a virus which none of us could have predicted, and we are all doing our best to adapt to this new way of working. Although LEAP have very busy, sociable offices, we are also able...
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Meeting uncertainty with action and positivity
How can we support you during this time? The current situation can feel completely overwhelming. Every aspect of life as we previously knew it is now being viewed through the lens of something that just a few months ago, I had not even heard of. Our work, mood, mobility,...
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Part 5 – Delivery | The 5Ds: LEAP’s web design and development best practice series
We have made it to the end! This is the final post in our five-part series. Thank you for sticking with us – we hope you have found this useful in understanding how to ensure your digital project excels. Ultimately, this series of posts – which overviews our own...
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Part 4 – Development | The 5Ds: LEAP’s web design and development best practice series
In our first post, Discovery, we promised to do away with confusing industry jargon. So, we’re going to do just that. We are going to invite you in to the Developers’ Magic Circle (except there’s no actual magic and you don’t need to be sworn in…), breakdown the acronyms...
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Part 3 – Design | The 5Ds: LEAP’s web design and development best practice series
People love beautiful things. When you see something attractive, you want it, right? Whether it’s the curb appeal of a dream property, the salivation over a delicious plate of food, or the desire to explore a really cool-looking website. Make it look good and people will be drawn to...
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Part 2 – Definition | The 5Ds: LEAP’s specification and project planning best practice series
Thank you for joining us again, for the second instalment of our blog series. If you’ve snuck in without seeing the first instalment (Discovery), take a moment to read it so you’re up-to-speed on the initial stage of this five-step process. So what happens next, you may be wondering....
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Part 1 – Discovery | The 5Ds: LEAP’s web design and development best practice series
We don’t need to tell you that competition in the digital world is fierce. Part of the battle is making sure your target market know about you and know how to find you. But once they’ve arrived at your site, how do you ensure they stick around? How do...
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10 Lords a-LEAP gin
Earlier this year, LEAP London relocated to 19 Hayward’s Place in the heart of the Clerkenwell Creative Quarter. Our new premises were the former vaults of the Nicholson Gin distillery, where they produced spirits from 1828 to the middle of the Twentieth Century. The stills are long gone, but...
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Looking back, looking forward
It’s been a busy year here at LEAP Chichester, so we thought we’d take a moment to reflect on some of the things we’ve been up to and share our best bits with you. And while a picture paints a thousand words, ours have captions too. So that’s more...
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Ginger Nut or Garibaldi? How Personas help you determine your candidate audience’s tastes
I’ve bored my family and friends for years with elaborate plans for a World Cup of biscuits. (Chocolate Hobnobs for the win, obviously.) Sadly, nobody bit. So when TV presenter Richard Osman ran an identical Twitter championship for Comic Relief a couple of years ago, I thought that took...
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If your recruitment messaging is feeling a little lost, a Message Map could be the answer
Keeping everyone on the same page with your messaging is much easier if the page is one they can easily turn to. That’s why more and more companies are turning to Message Maps to help them navigate their recruitment communications. In the hands of seasoned HR professionals and marketers,...
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“Dad, why would anyone pay for a new logo?”
Need a new logo? My 13-year-old son can knock up something for you on his iPhone. And without wishing to sound the family trumpet too loudly, I reckon it would look pretty slick too. But here’s the rub. However impressive the artwork by Cayless Jnr, the odds are stacked...
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